Greg Cox has lived in Central Kentucky his entire life. He attended Henry Clay High School, then the University of Kentucky, where he graduated with Honors after earning his degree in Journalism. In 1984, Greg started a successful employee benefits firm (Integrity Insurance Services), which he later sold to a larger multi-state agency in 1999. Over the next six years, Greg worked in sales and account management for United HealthCare and Anthem-WellPoint. In 2005, he established and still serves as President for Kentucky Benefits, which focuses on providing Group Insurance Coverage for Small Employers.
In 2011, Greg founded Care Kentucky, an Independent Advisory Practice that assists Elder Kentuckians and their families, both with pre-planning and also late-stage planning for long-term and end-of-life care. Through specialized financial advice and strategic guidance, clients are able to obtain quality caregiver assistance (either at home or in a suitable facility) while conserving their assets and spending less money.